Automate your self-care

Have you ever needed help clearing out your ex’s icky vibes, divorcing a friend, finding inner peace, or reconnecting with that spark that makes life feel good? Same.

That’s why we created Handle with Bear—to provide a personal emotional support haven, an alternative to doom-scrolling, and the cutest Instagram accessory all in one: Bae(r).

Fusing science-based visualizations, celebrity-written mantras, therapist-created meditations, and music icon-crafted sleep songs, Bae(r) is the Tesla of adult teddy bears. You can speak to it to access curated wellness playlists and customize your bae(r)’s vibe, all while its closed-AI personalizes your experience.

It’s mental health—made cute.

Bae(r) and The Bear App: Coming soon…

Two Bae(r)s. One Mission:

To Hold You Through It.

Whether you use your phone or go fully hands-free with Baer Pro, your plush knows just how to comfort, calm, and center you—no scrolling required.

Bae(r) (Standard)

Your screen-free self-care buddy. Simply pair your Bae(r) with the Handle with Bear app on your phone, and place your phone in bae(r)’s EMF-protected travel-ready backpack—aka Cub(by). When you speak, the app listens and plays the perfect audio to match your mood—whether you’re feeling anxious, heartbroken, or just need a moment of peace.

No scrolling. No blue light. Just say what you need—and Bae(r) delivers.

Bae(r) Pro (Coming Soon)

Baer Pro takes it a step further—with no phone required. This version of Baer features our custom Fibber AI chip inside, giving it the power to listen, understand, and respond—all on its own.

You can speak directly to your Baer (even offline), and it will instantly play curated audio through its built-in speaker. Bae(r) Pro remembers your routines, respects your privacy, and wraps you in comfort and calm—without ever needing a screen.

How Bae(r) Works

Step 1: Say What You Need

Speak directly to your Bae(r)—no apps to open, no scrolling required. Just say how you’re feeling.

“Bae(r), I’m feeling anxious.”

Step 2: Promise Circle AI Listens + Understands

Inside every Baer lives Promise Circle—our privacy-first intelligence that gently recognizes emotional cues and responds in real time.

No data tracking. Just soulful support.

Step 3: Your Curated Playlist Begins

Bae(r) plays the perfect audio to meet your moment—from iconic artist lullabies to trauma-informed meditations—streamed from your app or offline via Baer Pro.

Personalized healing, instantly.

Step 4: Return to You

As Bae(r) speaks, something shifts inside you. The noise quiets. Your breath softens. You reconnect with yourself—without ever picking up a screen.

Healing meets intimacy. Softness meets tech.